StatsOnWeb

What really kickstarted the Internet?

Knowing that porn and the sex industry wee the driving forces behind the start and development of the Internet in it’s early days, it is a rather bold and surprising move to ban them now. And yes, I know, they’ll still appear in the search results, but think about it, what does Google make most of it’s money from? It’s the ads for a large part!

Having set up, maintained and given advice on a many an AdWords Campaign, I can tell you that the rates that are paid are interesting enough. The busier the market or the more money there is to be made, the higher the CPC rate and that really does ad up quickly! let’s see what Google’s earnings will be in a year / 2 years from now.

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Google bans porn from its ad network

Google is getting out of the porn advertising business.

The changes, which went into effect late Monday, prohibit any promotion of most sexually themed sites, specifically those that feature “graphic sexual acts with intent to arouse including sex acts such as masturbation.”

A company spokesperson noted that Google has long had restrictive policies on its adult category for some time and expected many advertisers had already looked to other advertising venues.

Industry insiders, though, tell a different story.

“I was caught by surprise,” says Theo Sapoutzis, chairman and CEO of AVN Media Network. “I was one of the very first advertisers for AdWords back in 2002. It’s something that’s been [untouched] for 12 years, so you don’t expect change is going to start happening.”

Notification of the policy change came in an email, sent to companies that were positioned to be in violation of the new policy earlier in June, which read:

Beginning in the coming weeks, we’ll no longer accept ads that promote graphic depictions of sexual acts including, but not limited to, hardcore pornography; graphic sexual acts including sex acts such as masturbation; genital, anal, and oral sexual activity.

When we make this change, Google will disapprove all ads and sites that are identified as being in violation of our revised policy. Our system identified your account as potentially affected by this policy change. We ask that you make any necessary changes to your ads and sites to comply so that your campaigns can continue to run.

Adult industry insiders …

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