WHY REMAKING THE IN-STORE EXPERIENCE IS INTEGRAL TO RETAIL SUCCESS

The last report from eMarketer on Digital trends (Sep 2013) shows that, for the first time ever, people in the US now spend more time on mobile than on a desktop or laptop. That ratio was still 1:6 in favour of the desktop just three years ago. Many websites now see their actual usage, in terms of pages views and time spent, decrease in absolute value. If this is not compensated by mobile usage, that means their presence on the net is actually decreasing.

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Categories: Business, News

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